The advertising and marketing industry is facing more complex challenges and compliance issues than ever. With the use of tools like blogs, street promotions and complicated sponsorship agreements, the creative industry must focus on protecting their work and preventing legal issues.
Kemp Klein understands the day to day issues facing the advertising and marketing industry and provides innovative and flexible solutions. Attorney Andrew Goldberg serves as legal adviser to the Adcraft Club of Detroit and authors ADvice, a publication specifically dedicated to the advertising and marketing industry.
Our firm handles legal issues related to:
- Agency Contracts
- Copyright and Trademark Protection
- Rights of Publicity
- Website Privacy Policies
- Website Development and Hosting Agreements
- Direct Response Commercials
- Sponsorship Agreements
- Product Tie-In Arrangements
- Sweepstakes Laws
- Promotions Terms and Conditions
- State and Federal Consumer Protection Laws
- Work-for-Hire and Independent Contractor Agreements
ADvice – A Newsletter for Advertising and Marketing Professionals
Sweepstakes: Not a game when it comes to legal compliance;
ADvice, Issue 13 (November 2011)
A Reminder: The FTC Still Matters;
ADvice, Issue 12 (July 2011)
Is Your Mobile Marketing Program Legal-Proof?;
ADvice, Issue 11 (February 2011)
Advertising Insurance: Am I really protected?;
ADvice, Issue 10 (April 2010)
Do I really need an estate plan?;
ADvice, Issue 9 (January 2010)
Social Networking: A Risky Business?;
ADvice, Issue 8 (August 2008)
Will endorsements become extinct under proposed FTC guidelines?;
ADvice, Issue 7 (March 2009)
What is your negotiation strategy?;
ADvice, Issue 6 (December 2008)
Right of Publicity: Can you use a celebrity’s identity for your campaign?;
ADvice, Issue 5 (September 2008)
Websites: What to Know Before You Launch;
ADvice, Issue 4 (April 2008)
A Year in Review: Legal Trends and Issues Facing Your Industry;
ADvice, Issue 3 (February 2008)
Intellectually Speaking: An Overview of Trademarks and Copyrights;
ADvice, Issue 2 (October 2007)
Agency Contract Clean-Up: 4 Action Plans;
ADvice, Issue 1 (August 2007)
For more information regarding this practice area, please contact:
Andrew J. Goldberg at 248.740.5664 or Click Here to send an e-mail.
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